Cookies Policy

Learn about how we use cookies and similar technologies to enhance your experience on our platform.

Last Updated: March 19, 2025

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide basic functionality, and give website owners information about how visitors interact with their site.

Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a different domain, often for advertising or analytics purposes). They can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period).

2. How We Use Cookies

Measurely uses cookies and similar technologies for the following purposes:

  • Essential Cookies: These are necessary for the website to function properly. They enable basic functions like page navigation, secure login, and access to certain features. Without these cookies, the website cannot operate correctly.
  • Functional Cookies: These allow the website to remember choices you make (such as your language preference, region, or font size) and provide enhanced, personalized features.
  • Performance and Analytics Cookies: These help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our site and user experience.
  • Marketing and Advertising Cookies: These track your browsing habits to deliver personalized advertisements and measure the effectiveness of advertising campaigns.

3. Specific Cookies We Use

The following table outlines the specific cookies we use on our platform:

Cookie NameTypePurposeDuration
measurely_sessionEssentialMaintains user session stateSession
measurely_authEssentialAuthentication token30 days
measurely_preferencesFunctionalStores user preferences1 year
_gaAnalyticsGoogle Analytics identifier2 years
_gidAnalyticsGoogle Analytics session24 hours
_fbpMarketingFacebook Pixel identifier3 months

4. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and provide social media sharing features. These include:

  • Google Analytics: For website analytics and performance monitoring
  • Google Ads: For advertising and remarketing
  • Facebook Pixel: For social media advertising and conversion tracking
  • Stripe: For payment processing (when applicable)

These third parties have their own privacy policies, and we encourage you to review them. We do not control the cookies placed by third parties.

5. Managing Cookies

You can control and manage cookies in various ways:

  • Browser Settings: Most browsers allow you to block, delete, or alert you to cookies. Please note that blocking essential cookies may affect the functionality of our website.
  • Cookie Consent Tool: When you first visit our site, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in our footer.
  • Opt-Out Links: Some third-party analytics and advertising providers offer opt-out mechanisms. See their privacy policies for details.

6. Do Not Track Signals

Some browsers have a "Do Not Track" feature that signals to websites that you do not want to have your online activities tracked. Our website does not currently respond to Do Not Track signals. However, you can opt out of tracking by managing your cookie preferences as described above.

7. Updates to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legislation, or our data practices. Any changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically to stay informed about our use of cookies.

8. Contact Us

If you have questions or concerns about our use of cookies, please contact us at:

Email: privacy@measurely.net

Address: Measurely, 123 Privacy Street, Suite 456, San Francisco, CA 94102, United States